Meet Our Team

We are a diverse and caring team made up of dedicated individuals. Get to know our team below!

James F. Martin,
Chairman and CEO

Mr. Martin is an internationally recognized turnaround expert, who has guided multiple businesses to profitability in some of the most challenging economic times in U.S. history. Martin has served virtually all major industries.
In the mid-nineties, Martin served as President and Chief Financial Officer for a master U.S. fast food franchisee in Eastern Europe. During this time, he successfully grew the brand from 10 stores to 42 over a six-year period. This created 750 new jobs for the franchisee in a developing area of the world.
In the early 2000s, Martin served as president of Avborne, Inc., a Miami-based Aviation industry maintenance, repair and overhaul (MRO) concern. The company faced $123 million debt in default following the 9/11 attacks and subsequent economic downturn. Over a six-year period, Martin led two divisions back from the brink of bankruptcy to sustained profitability, successfully growing the company to $120 million of revenue while restoring 500 new jobs to the local economy.
In 2008, Martin stepped into a tier-two automotive supplier with plants on three continents. Despite the worst economic downturn in over half a century, Martin restored positive cash flow and positioned it to participate in its industry’s rebound which saved 100 jobs.
In 2013, Martin became a shareholder and CEO of a medical device company that manufactures SPO2 cables for the U.S. blood oximeter market. Mr. Martin grew this business over the next 7 years. The company’s capacity allowed it to provide much needed medical support at the outset of the COVID pandemic.
Mr. Martin is the founder of ACM Capital Partners, a successful restructuring and strategic renewal advisory company in South Florida. ACM has assisted over 200 companies with combined revenues in excess of $3 billion.
Besides unprecedented turnaround success, Martin’s expertise includes strategic renewal, organizational reform, debt restructuring, and raising capital. Martin is also well versed in the world of bankruptcy as he has successfully guided companies through Chapter 11 filings and has sold companies through the process. Martin earned an MBA from Emory University and a Bachelor of Science degree in Finance from Florida State University. He is a Certified Public Accountant.

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Robbin Berry,
Chief Operating Officer

Robbin Berry is Chief Operations Officer for TrueCore and a member of its executive committee. She is tasked with overseeing the day-to-day administrative and operational functions of TrueCore and has devoted more than 18 years to the organization’s ethical growth and advancement.

Robbin’s career in psychiatric and residential juvenile services began in 1995 and during her career, she has held key leadership positions in nursing, compliance and operations across a wide spectrum of youth populations, program models, and facility settings. In addition to Florida, Robbin has worked with agencies in the states of Tennessee, Texas and Pennsylvania.

Her passion to serve youth, and her commitment to others, contributes to her effective leadership abilities.

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Mary Frances Magan,
Chief Compliance Officer

As the chief compliance officer at TrueCore, Ms. Mary Magan provides oversight of risk management systems, quality improvement and accreditation processes, as well as health services and policy development.
Mary Frances has more than 26 years experience working in adolescent mental health and substance abuse residential treatment settings.
For the last 19 years, Mary Frances has served in leadership positions and currently provides direct oversight for health services, risk management and compliance, electronic records, policies and procedures and the accreditation process (CARF) for 11 of TrueCore’s residential treatment programs. Mary Frances has operationalized more than 18 program openings in four different states. She is also a registered nurse.

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Lori Santos, Vice President of Human Resources

Lori Santos joined TrueCore on April 1, 2019, as director of human resources. She has an impressive background as an HR professional with more than 18 years of human resources experience specifically with health care organizations.
Santos has earned HR certifications including the SHRM-CP (Certified Professional in Human Resources) through the Society of Human Resource Management and the PHR (Professional in Human Resources) through the Human Resources Certification Institute.
Santos has spent more than a dozen years of her human resources career in the field of alcohol and drug addiction, including five in behavioral health care. She also has six years in the senior-living and assisted-living arena. All of her careers have been 24/7 operations.
Santos earned a master’s degree in English from Salisbury State University in Salisbury, Md., and a bachelor’s degree in international studies from the University of Richmond in Richmond, Va. She also worked as an ESL (English as a Second Language) teacher.
Santos relocated from Pennsylvania and has lived in Maryland, Virginia and Delaware before joining TrueCore at its support center in Tampa, Fla.

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Odalis Richiez,
Controller

Odalis Richiez brings over eighteen years of extensive financial experience at the management and director level to her role as Controller of TrueCore. She has experience in for-profit fiscal forecasting, cash management, budgeting, ad hoc reporting, and financial dashboarding of key performance indicators. She has worked with companies of all sizes in private equity, public and service industries. Over the years, she has developed a keen ability to relate to colleagues on every level.

Odalis is dedicated to implementing best-in-class financial controls and automating systems to significantly improve accounting and operational functions. She successfully led a billing team of a multi-million-dollar company to achieve low past due amounts through innovative policies and procedures. She is focused on collaborative teamwork and solutions-based strategic planning.

Odalis holds a Master of Business Administration from The University of South Florida in Tampa, FL and a Bachelor of Science in Accounting from The University of Memphis in Memphis, TN. She enjoys giving back to the community through volunteer work and loves traveling with her family.

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